About us

A little about me & Tender the Brand! 🥰

Hi everyone! I'm Kayleigh Hullegien, founder of Tender the Brand. 💕 When I started this adventure, I was only 16! 😱

Like many businesses, this one started as a hobby. In early 2024, handmade blazers were a HUGE trend 🔝, and I was home due to illness. Out of boredom, I decided to sit behind the sewing machine and make a cool blazer myself (with a little help from my dear mother 😉).

What started as something small quickly grew into something much bigger—so many people wanted a blazer like that! 🙈 In no time I had to come up with a name, and so Tender was born, later changed to Tender the Brand . 💕

In May 2024, Tender the Brand was officially registered with the Chamber of Commerce—super exciting then, and still is! 😊

Tender the Brand has since grown into a company specializing in jewelry and accessories. ✨ From trendy earrings and necklaces to must-have bracelets and rings—we have everything to complete your look! 💎

In addition to our jewelry collection, we also occasionally offer fun clothing items, such as blazers and other fashion pieces that perfectly match our style.

What I want to convey with Tender the Brand goes beyond just jewelry and clothing. 💛 I also want to share with you the importance of being kind to each other, and perhaps even more importantly—kind to yourself. 🌸 You are in charge of your own thoughts, so be positive, radiate confidence, and grant others the same. ✨That way, the world becomes a little more beautiful 😘

I'm incredibly grateful to ALL of you for all the support and everything I've already accomplished. ❤️ I hope to continue doing this for many years to come and continue providing you with fun items and excellent, friendly customer service! 🤩

Oh, and the name Tender? It comes from the Elvis Presley song " Love Me Tender ." 🥰 A nod to softness and love—exactly what I want to convey with my brand!

Love,

Kayleigh Hullegien

Tender the Brand 💌